Challenge
Buying lingerie and sleepwear online depends on two things: confidence in the size, and a sense of privacy. Rosalyn Show, selling in person in Tabriz, wanted to sell across Iran without losing either.
Design & development studio
A store for women's lingerie, sleepwear and loungewear in Tabriz
The home page top to bottom, as it looks on the live site — desktop and mobile side by side.
A store for women's lingerie, sleepwear and loungewear in Tabriz
Buying lingerie and sleepwear online depends on two things: confidence in the size, and a sense of privacy. Rosalyn Show, selling in person in Tabriz, wanted to sell across Iran without losing either.
A size guide, discreet packaging, same-day delivery in Tabriz and shipping nationwide are front and centre. Alongside: categories by mood and occasion, the Merlin and Misspel brands, every colour of each product, flash deals, a loyalty club, a wallet and the Rosalyn magazine.
Burgundy and soft pink with arched frames, delicate type and soft photography; headlines such as elegance you can feel set the brand's voice.
The things this product does now that it could not do before.
A size chart for confident buying without a fitting room.
Points, wallet credit and a wishlist in the customer account.
Elegant, discreet packaging and same-day delivery in Tabriz.
Each product with all of its colours — up to nineteen for one model.
The route the work actually took, with the time each stage needed.
Reviewing the business, its audience and competitors, and laying out the page map before any design.
Home page, categories, product page and account in burgundy and pink.
Built on Laravel and Tailwind: catalogue, sizes and colours, wallet, loyalty club and checkout.
Deployment, technical SEO, a walkthrough of the admin panel for the client's team, and support after launch.
The tools this project stands on, and still runs on today.
Rosalyn Show sells women's clothing through this store, with same-day delivery in Tabriz and shipping across Iran.
rosalynshow.com
A short call, free and without obligation: we listen to what you need, then tell you how long it takes and what it costs.
