Challenge
People learning social media are not one audience: one has just opened a page, another produces content for a business. A plain list of courses left both unsure where to begin and what to take next.
Design & development studio
A social media academy with learning paths, course sales and a student account
The home page top to bottom, as it looks on the live site — desktop and mobile side by side.
A social media academy with learning paths, course sales and a student account
People learning social media are not one audience: one has just opened a page, another produces content for a business. A plain list of courses left both unsure where to begin and what to take next.
The site is built around learning paths. A visitor picks their level, from beginner to advanced, and sees the course to start with and the steps after it. Free lessons, articles, events and direct course sales with student sign-up sit alongside.
The brand's yellow and navy run through the whole site; the teacher's face leads the home page, and every section ends in one clear call: find your learning path.
The things this product does now that it could not do before.
Pick a level — beginner, intermediate, professional, advanced — and get the course to start with.
Each course page carries the syllabus, the teacher and online checkout, with no outside tool.
Sign-up, login and access to purchased courses in one place.
Free material and articles that bring visitors in from search and lead them to the courses.
The route the work actually took, with the time each stage needed.
Reviewing the business, its audience and competitors, and laying out the page map before any design.
The home page, course page and learning-path picker, designed in the brand's yellow and navy.
Built on Laravel: courses, paths, student accounts, checkout and the admin panel.
Deployment, technical SEO, a walkthrough of the admin panel for the client's team, and support after launch.
The tools this project stands on, and still runs on today.
The academy runs on this path-led structure today, with courses on Instagram, content production, AI, personal branding and advertising.
mohsenkhabazan.com
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