Challenge
Glasses are chosen by type, gender and brand, and prescription lenses are a world of their own. Optican needed a store that makes those three axes simple and buying glasses on a phone easy.
Design & development studio
An online store for sunglasses, prescription frames and lenses
The home page top to bottom, as it looks on the live site — desktop and mobile side by side.
An online store for sunglasses, prescription frames and lenses
Glasses are chosen by type, gender and brand, and prescription lenses are a world of their own. Optican needed a store that makes those three axes simple and buying glasses on a phone easy.
Three-axis categories: sunglasses and prescription frames, each for women, men and unisex, and prescription lenses by brand — SKY and OPTEX. The home page shows categories, discounted products and new arrivals, and a blog helps with the choice.
Teal and white, clean and bright, with seasonal banners and products on white so frame shape and colour read clearly.
The things this product does now that it could not do before.
Type of glasses, gender and lens brand, in one menu.
Rows of discounted and new products on the home page.
Articles on choosing glasses and eye care.
A clear layout and a floating contact button on phones.
The route the work actually took, with the time each stage needed.
Reviewing the business, its audience and competitors, and laying out the page map before any design.
Home page, category menu and product page.
Built on Laravel: catalogue, cart, checkout, blog and admin panel.
Deployment, technical SEO, a walkthrough of the admin panel for the client's team, and support after launch.
The tools this project stands on, and still runs on today.
Optican sells sunglasses, prescription frames and lenses online through this store.
optican.shop
A short call, free and without obligation: we listen to what you need, then tell you how long it takes and what it costs.
