Design & development studio
The Iran Miz website was rewritten and redesigned on the newest technologies. The user interface was designed and produced from what users had needed on the previous site and against standards for ease of use. The store's admin dashboard was then developed and the Iran Miz CMS written. The data from the previous site was also migrated from the old database with great care and optimised so it could hold a larger volume of users. Technical SEO for the site was carried out in the final stage and handed over.
The numbers that mattered to the client — not the ones that look good.
Agreed with the client before anything was drawn.
Everything that was handed over at the end.
Office furniture is not a simple thing to sell online: one desk comes in several sizes, several frame colours and several worktop types, and the price changes with every combination. The old site presented them all as one product, and the buyer had to pick up the phone.
The product page became a configurator: the buyer picks size, colour and worktop and the price updates as they go. A separate "request a quotation" path was added for corporate orders.
The product photograph changes with the colour, so the choice is not made by guesswork. The dimensions and technical specifications table sits above the marketing copy, because an office buyer wants the measurements first.
The things this product does now that it could not do before.
Size, frame colour and worktop material are chosen on the page itself, and the price updates instantly with every change.
When the colour changes, so does the product photograph; the buyer no longer guesses a colour from its name.
Dimensions, materials, weight and warranty in one fixed table, in the same shape for every product, so they can be compared.
A corporate order gets a quotation form rather than a basket; the request lands directly on the sales team's desk.
The catalogue can be browsed by space — executive office, shared work area, reception — as well as by product type.
On a small screen the technical tables become cards, so reading a specification takes no zooming.
The route the work actually took, with the time each stage needed.
A full review of the catalogue and a search for the pattern in its variants; the output was a product model that every item fitted into.
Designing the product page around the configurator, along with the category pages and the quotation path.
Store setup, the combination pricing logic, the quotation form and loading the catalogue.
Training the sales team, a final review and two weeks of monitoring.
The tools this project stands on, and still runs on today.
The catalogue is now grown by the Iran Miz team itself, and the multi-variant product model is the one we handed over on day one.
A short call, free and without obligation: we listen to what you need, then tell you how long it takes and what it costs.
