Challenge
Home goods are a very wide range — espresso machines and food processors to china sets, ironing boards and ladders. Hashemi Kala had to order that variety so shoppers find things by how they are used at home.
Design & development studio
An online store for home and kitchen appliances
The home page top to bottom, as it looks on the live site — desktop and mobile side by side.
An online store for home and kitchen appliances
Home goods are a very wide range — espresso machines and food processors to china sets, ironing boards and ladders. Hashemi Kala had to order that variety so shoppers find things by how they are used at home.
Use-led categories — small kitchen appliances, tea and coffee makers, electric cooking, cleaning and ironing, hobs — with shop by brand, a showcase of professional espresso machines, a blog and an authenticity guarantee.
Calm, bright teal with clean product photography and a home page slider.
The things this product does now that it could not do before.
Kitchen, drink makers, cooking, cleaning and ironing.
Browse products from established brands.
Professional espresso machines with an authenticity guarantee on the home page.
Articles on choosing and using home appliances.
The route the work actually took, with the time each stage needed.
Reviewing the business, its audience and competitors, and laying out the page map before any design.
Home, category menu and product page in teal.
Built on Laravel: catalogue, cart and checkout, accounts, brands and blog and the admin panel.
Deployment, technical SEO, a walkthrough of the admin panel for the client's team, and support after launch.
The tools this project stands on, and still runs on today.
Hashemi Kala sells home appliances online through this store.
hashemi-kala.ir
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