Challenge
Tea, rice and olive oil are everywhere, and so is the claim of authenticity. Gilora had to tell the real story of its produce — the tea gardens of eastern Gilan, the paddies, the olives of Rudbar — so that buyers believe the difference.
Design & development studio
A store for spring tea, Hashemi rice and olive oil from Gilan
The home page top to bottom, as it looks on the live site — desktop and mobile side by side.
A store for spring tea, Hashemi rice and olive oil from Gilan
Tea, rice and olive oil are everywhere, and so is the claim of authenticity. Gilora had to tell the real story of its produce — the tea gardens of eastern Gilan, the paddies, the olives of Rudbar — so that buyers believe the difference.
The site is built around the story: from tea garden to glass, four steps from hand-picking to brewing, the story of Lahijan tea, a brewing guide and Gilora's own story — with a store for tea, rice and olive oil shipping across Iran.
The deep green of the tea gardens with warm orange, arched frames and landscape photography of Gilan that evoke a Gilaki family table.
The things this product does now that it could not do before.
Four steps from hand-picking and rolling to drying and brewing.
Langarud tea, Gilan rice and Rudbar olive oil.
How to brew Gilaki tea properly, for an experience that brings buyers back.
Delivery across Iran, free on larger orders.
The route the work actually took, with the time each stage needed.
Reviewing the business, its audience and competitors, and laying out the page map before any design.
The visual story, home page and story pages in green and orange.
Built on Laravel: catalogue, cart and checkout, accounts, story and guide pages and the admin panel.
Deployment, technical SEO, a walkthrough of the admin panel for the client's team, and support after launch.
The tools this project stands on, and still runs on today.
Gilora ships tea, rice and olive oil from Gilan across Iran through this story-led store.
gilora.co
A short call, free and without obligation: we listen to what you need, then tell you how long it takes and what it costs.
