Challenge
Buying prescription glasses online has one big obstacle: the prescription and the lens. Didato runs its own lab and eye-test branches, and wanted shoppers to choose a frame online, send their prescription and receive finished glasses.
Design & development studio
A store for genuine prescription glasses and sunglasses, with lenses made in-house
The home page top to bottom, as it looks on the live site — desktop and mobile side by side.
A store for genuine prescription glasses and sunglasses, with lenses made in-house
Buying prescription glasses online has one big obstacle: the prescription and the lens. Didato runs its own lab and eye-test branches, and wanted shoppers to choose a frame online, send their prescription and receive finished glasses.
A choose-the-frame, upload-the-prescription flow, with lenses cut in Didato's lab. Alongside: men's, women's and children's ranges, blue-light, titanium, reading, polarised and sport, daily deals, order tracking and the branches.
Warm brown and cream with literary headlines — a look that gets noticed — and product photography on light backgrounds so the frame's shape reads.
The things this product does now that it could not do before.
Choose a frame and send the prescription; the lens is cut in the lab.
Blue-light, titanium, reading, polarised and sport beside men's, women's and children's.
The branches and free eye tests, alongside online buying.
Order status from the site header.
The route the work actually took, with the time each stage needed.
Reviewing the business, its audience and competitors, and laying out the page map before any design.
Home, categories, frame page and the prescription flow in brown and cream.
Built on Laravel: catalogue, cart and checkout, accounts, prescription upload and order tracking and the admin panel.
Deployment, technical SEO, a walkthrough of the admin panel for the client's team, and support after launch.
The tools this project stands on, and still runs on today.
Didato sells prescription glasses and sunglasses online through this prescription-and-lab flow.
didato.shop
A short call, free and without obligation: we listen to what you need, then tell you how long it takes and what it costs.
